[vc_row full_width=»stretch_row_content» css=».vc_custom_1634819427715{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][vc_column][vc_single_image image=»5118″ img_size=»full» alignment=»center»][/vc_column][/vc_row][vc_row full_width=»stretch_row» css=».vc_custom_1634819372161{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][vc_column][vc_empty_space height=»10″][/vc_column][/vc_row][vc_row full_width=»stretch_row» css=».vc_custom_1634819434496{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][vc_column width=»1/6″][/vc_column][vc_column width=»2/3″][vc_custom_heading text=»Branding» font_container=»tag:h2|text_align:center» use_theme_fonts=»yes»][vc_empty_space height=»10″][vc_column_text]

Garanzia nace del desarrollo de los servicios integrales de Grupo Cosoltrans.

Para potenciar su departamento de aseguradores especializados, nos pidieron que desarrolláramos una marca propia y fácilmente identificable con su grupo empresarial.

[/vc_column_text][/vc_column][vc_column width=»1/6″][/vc_column][/vc_row][vc_row full_width=»stretch_row» css=».vc_custom_1634819372161{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][vc_column][vc_empty_space height=»10″][/vc_column][/vc_row][vc_row full_width=»stretch_row» enable_bottom_separator=»true» bottom_separator_style=»slope-left» bottom_separator_color=»#00a0de» css=».vc_custom_1634820106624{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][vc_column width=»1/2″ css=».vc_custom_1634819924778{padding-left: 60px !important;}»][vc_custom_heading text=»Naming» use_theme_fonts=»yes»][vc_column_text]Garanzia, «garantía» en italiano.

Lengua latina muy próxima al castellano. conseguimos transmitir connotaciones de seguridad, compromiso y sobre todo garantía sin hacer una alusión completamente explícita a la palabra.

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Dos líneas de comunicación para acercarnos a las distintas motivaciones de compra del público objetivo.

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Evento de presentación de la marca y de las nuevas instalaciones.

Convocatoria de medios, coordinación de protocolo, dossier y notas de prensa, contratación de recursos y plan estratégico del evento. Todo cuidadosamente organizado siguiendo la normativa de seguridad vigente.

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